Male grooming now goes well beyond simply a sharp suit and manicured nails.
Thanks to a growing generation of outwardly metrosexual males, the cosmetics industry is no longer a woman’s world. Male grooming has become about more than just pristine hair and careful manscaping. In recent years, men have become more concerned with the early effects of ageing and we are seeing a growing trend towards male patients turning towards non-surgical treatments such as dermal fillers to address the onset of wrinkles and deepening facial lines, as well as skin tightening and lifting treatments such as Thermage & Ultherapy in place of the traditional quick-fix male grooming approach. Coolsculpting is another very popular treatment for men that want to retain their shape to avoid and deter the middle age spread.
Male Grooming Favourites
Dermal fillers have been growing in popularity with men for years. Initially, a fear of being feminised and looking ‘done’ had deterred many from this treatment approach. Today with highly skilled cosmetic practitioners more qualified and trained in understanding the subtle anatomical differences between the male and female composition of the face it is becoming a common request from our male patients for us to revive that tight, chiseled look lost through the ageing process.
Ultherapy uses trusted ultrasound technology to lift and tighten skin around the face and neck. More and more men are now adding Ultherapy to their male grooming regime to combat their double chins and redefine a more masculine and youthful jawline.
This generation of metrosexual males are also taking the shape and fitness side of how they look far more seriously than ever before, especially in the boardroom where you are not only measured on how successful you are these days, you have to look good too, which involves exercising regularly, eating well and drinking less. A high percentage of our male patients find that CoolSculpting is a great way to stay in shape and maximise on the results that they achieve in the gym too.
